FIGURE 2-7
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He experiments by purchasing a refrigerated cart and takes it to the local ball fields where he sells the gelato to the teams and their fans.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Question

FIGURE 2-7 
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He experiments by purchasing a refrigerated cart and takes it to the local ball fields where he sells the gelato to the teams and their fans.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Quizplus · Accepted Answer

The business owner is expanding his market by selling gelato in a new location, which is an example of market development.

FIGURE 2-7 -See Figure 2-7 Above.A Small Family Owned Gelato Business Is