FIGURE 2-7
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He experiments by purchasing a case of large take-home containers, so not only can customers stop on the way home from school or work, they can enjoy the gelato after dinner as well.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Question

FIGURE 2-7 
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He experiments by purchasing a case of large take-home containers, so not only can customers stop on the way home from school or work, they can enjoy the gelato after dinner as well.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Quizplus · Accepted Answer

The strategy described is market penetration, which focuses on increasing sales of existing products in existing markets. The purchase of the take-home containers allows the gelato business to reach more customers and increase its sales in its existing market. This strategy would be found in box A.

FIGURE 2-7 -See Figure 2-7 Above.A Small Family Owned Gelato Business Is