FIGURE 2-7
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He is beginning to think that he will not be able to support his family if things don't improve, but he doesn't want to give up his store.Instead, he experiments by selling hand-made flies on the Internet for professional sports fishermen.This is an example of a __________ strategy that would be found in box _________.

Question

FIGURE 2-7 
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.He is beginning to think that he will not be able to support his family if things don't improve, but he doesn't want to give up his store.Instead, he experiments by selling hand-made flies on the Internet for professional sports fishermen.This is an example of a __________ strategy that would be found in box _________.

Quizplus · Accepted Answer

The business owner is trying a new product (hand-made flies) in a new market (professional sports fishermen), which is an example of a diversification strategy.

FIGURE 2-7 -See Figure 2-7 Above.A Small Family Owned Gelato Business Is