FIGURE 2-7
-See Figure 2-8 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: The firm has a great reputation with its flashlights and does not want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The company's reputation would fall in which quadrant (s) of the grid?

Question

FIGURE 2-7 
-See Figure 2-8 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: The firm has a great reputation with its flashlights and does not want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The company's reputation would fall in which quadrant (s) of the grid?

Quizplus · Accepted Answer

The company's reputation is a strength, which typically falls into Quadrant A of a SWOT analysis grid, representing internal strengths.

FIGURE 2-7 -See Figure 2-8 Above.A Florida-Based Flashlight Company Has Been Extremely