The __________ element of the marketing mix includes features, brand name, packaging, service, and warranty.

Question

Quizplus · Accepted Answer

The product element of the marketing mix includes all the aspects related to the product itself, such as features, design, quality, brand name, packaging, service, and warranty. Pricing, promotion, and place refer to other elements of the marketing mix. Services are not a separate element but an aspect of the product or brand experience.

The __________ Element of the Marketing Mix Includes Features, Brand