To develop a successful marketing plan for soda, __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.

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Market segmentation involves dividing a market into distinct groups of consumers with different needs, wants, behaviors, or characteristics. In this case, the groups are based on consumers' preferences for different types of soda. Aggregation marketing, market clustering, and profiling are not typically used to group consumers for marketing purposes. Mass marketing, on the other hand, targets the entire market with a standardized product and message rather than segmenting it. However, in this case, the company wants to differentiate its soda products to better meet consumers' needs and preferences.

To Develop a Successful Marketing Plan for Soda, __________ Would