What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

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Market segmentation is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. This helps companies to tailor their marketing strategies to different groups in order to maximize the effectiveness of their efforts. Aggregation marketing is not a recognized term, market clustering is a similar concept to market segmentation but not the official term, profiling is the act of gathering information about individual consumers, and mass marketing refers to marketing to a large, generic audience without targeting specific segments.

What Is the Marketing Term for Aggregating Prospective Buyers into Groups