The ultimate goal of a SWOT analysis is to identify the critical strategy-related factors that impact the firm and then build on vital strengths, correct glaring weaknesses, and exploit opportunities, and
A) identify competitors who are failing.
B) avoid disaster-laden threats.
C) search out governmental resources and financial aid.
D) diversify investment outside the firm's marketing areas.
E) develop new products for new market segments.
Correct Answer:
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Q226: The ultimate goal of a SWOT analysis
Q227: FIGURE 2-7 Q228: Marketing goal setting involves setting measurable _ Q229: What is the marketing term for aggregating Q230: Those characteristics of a product that make Q232: A recent Congressional initiative mandated that the Q233: To develop a successful marketing plan for Q234: The acronym "SWOT" used in the term Q235: An effective technique a firm can use Q236: will respond similarly to a marketing action
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