At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix (the 4Ps)?

Question

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The marketing program stage is where a firm develops its marketing mix (the 4Ps: product, price, place, promotion) by selecting the appropriate product design, features, packaging, pricing, advertising, selling, and distribution strategies to meet the needs of its target customers. The other steps in the planning stage include situation analysis, goal setting, market segmentation, and sales forecasting, which provide a foundation for developing the marketing program.

At Which Step of the Planning Stage of the Strategic