Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?
A) Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
B) Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
C) Design a sample ad and test it using visitors attending a trade show.
D) Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.
E) Create a focus group to decide on what surface to use for a religious-theme park in Brazil.
Correct Answer:
Verified
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A)the means by which
