The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as _________.

Question

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Marketing tactics are the specific actions and decisions made by a company or marketing team to execute their overall marketing strategies. These decisions may include pricing, advertising, sales promotions, and other day-to-day operational activities that contribute to the success of the marketing plan. Marketing plans are broader in scope and may include information on target markets, marketing mix, and overall goals and objectives. Marketing programs and campaigns typically refer to larger initiatives and may encompass multiple marketing tactics. Marketing procedures may refer to internal guidelines or standard operating procedures for marketing activities.

The Detailed Day-To-Day Operational Decisions Essential to the Overall Success