The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.As a result, the Hermitage's director has used strategic alliances to create a Web site where people can go and view some of the wonders of the Hermitage.It is hoped that this sampling will encourage visitors and ensure the Hermitage is able to maintain its collections.The museum is a(n) __________, which is marketed through the virtual tours it offers online.

Question

Quizplus · Accepted Answer

The Hermitage is a service, as it provides an experience or benefit to its visitors. The virtual tours offered on its website are a marketing tool to promote this service to potential visitors.

The Hermitage, a Famous Russian Art Museum, Was Suffering Financial