Units such as manufacturers, retailers, and government agencies that buy for their own use or for resale are referred to as

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Organizational buyers are units that purchase goods and services for their own use, rather than for consumers. They can be manufacturers, retailers, or government agencies that buy for their own use or for resale. Intermediate buyers are those who buy products from manufacturers and sell them to other businesses or consumers. Selling agents and manufacturing agents are intermediaries who facilitate transactions between the manufacturer and the buyer. Professional buyers' organizations are associations or groups made up of purchasing professionals.

Units Such as Manufacturers, Retailers, and Government Agencies That Buy