Alpha corporation owns and controls several retail outlets and is thus pursuing a strategy called franchising.

Name: Alpha corporation owns and controls several retail outlets and is thus pursuing a strategy called franchising.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Franchising involves granting the right to use your business model and brand name to independent operators in exchange for a fee. Alpha corporation would be pursuing a strategy called chain or retail integration if they owned and controlled several retail outlets.

Alpha Corporation Owns and Controls Several Retail Outlets and Is