Nutrimax Corp., a breakfast cereal company, has designed extensive and elaborate advertising campaigns for its existing products.The campaigns mainly focus on the aspects and benefits of the products that make them better than other products.The massive advertising and marketing initiatives are also intended to intimidate new entrants and rivals.Nutrimax Corp.is most likely to be using which of the following strategies?
A)Market penetration
B)Product development
C)Product proliferation
D)Market development
E)Capacity control

Question

Quizplus · Accepted Answer

Nutrimax Corp.'s use of extensive and elaborate advertising campaigns for its existing products, with a focus on the aspects and benefits that make them better than other products, indicates a market penetration strategy. This strategy aims to increase the company's market share by encouraging customers to switch to Nutrimax Corp.'s products and to discourage new entrants and rivals by creating a strong brand and reputation.