Cool Looks produces a variety of clothing for various customer groups.Which of the following strategies is the finn most likely pursuing?
A)Cost leadership
B)Differentiation
C)Product substitution
D)Focus
E)Share building

Question

Cool Looks produces a variety of clothing for various customer groups.Which of the following strategies is the finn most likely pursuing?
A)Cost leadership
B)Differentiation
C)Product substitution
D)Focus 
E)Share building

Quizplus · Accepted Answer

Cool Looks is producing a variety of clothing for various customer groups, implying that the company is emphasizing unique features and quality in its products to distinguish itself from competitors. This is the essence of a differentiation strategy.

Cool Looks Produces a Variety of Clothing for Various Customer