A differentiation strategy is based on creating a product that customers perceive as being:
A)the same as other available products.
B)distinct from other available products.
C)the least costly product in the industry.
D)the most costly product in the industry.
E)cheaper, but inferior to the available products.

Question

A differentiation strategy is based on creating a product that customers perceive as being:
A)the same as other available products.
B)distinct from other available products.
C)the least costly product in the industry.
D)the most costly product in the industry. 
E)cheaper, but inferior to the available products.

Quizplus · Accepted Answer

A differentiation strategy is focused on creating a product that is unique and distinct from its competitors. This can be achieved through various means such as better quality, unique features, superior customer service, or a strong brand image. By offering something different from what is already available in the market, the company can attract customers who are willing to pay a premium for the unique value proposition.

A Differentiation Strategy Is Based on Creating a Product That