Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime." What generic strategy is represented by this advertisement?
A)Broad low-cost
B)Broad differentiation
C)Vertical integration
D)Right-time marketing
E)Rapid growth

Question

Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime." What generic strategy is represented by this advertisement?
A)Broad low-cost
B)Broad differentiation
C)Vertical integration
D)Right-time marketing 
E)Rapid growth

Quizplus · Accepted Answer

The advertisement suggests that Delta Airlines is providing a differentiated service by offering flights to any destination at any time. This aligns with the broad differentiation generic strategy.

Delta Airlines Used to Advertise Its High-Quality Air Travel Service