A company that follows the strategy customizes its offering to a particular niche in order to outsell its rivals.
A)focused differentiation
B)broad low-cost
C)market standardization
D)rapid growth
E)stuck in the middle

Question

A company that follows the strategy customizes its offering to a particular niche in order to outsell its rivals.
A)focused differentiation
B)broad low-cost
C)market standardization
D)rapid growth 
E)stuck in the middle

Quizplus · Accepted Answer

Focused differentiation is a strategy where a company tailors its offering to cater to the needs and preferences of a specific narrow market niche. This allows the company to stand out from its competitors and charge a premium price for its unique product or service.

A Company That Follows the Strategy Customizes Its Offering to a Particular