A company pursuing a focus strategy:
A)attempts to serve all market segments.
B)concentrates on building market share in one market segment.
C)typically has more resources at its disposal than a differentiator does.
D)has a greater impact on costs and revenues. E)produce different offerings for different segments.

Question

Quizplus · Accepted Answer

A company pursuing a focus strategy concentrates on building market share in one specific market segment. This often involves tailoring products or services to meet the specific needs and preferences of that segment, thereby establishing a strong competitive advantage.

A Company Pursuing a Focus Strategy