Which of the following is NOT a main approach to market segmentation?
A)Marketing a product targeted toward average or typical customers
B)Marketing a product to a group of people who are more likely to purchase it
C)Making customized products to suit the unique requirements of customers
D)Making products to meet the specific needs of a narrow group of customers
E)Making one product aimed toward a general, rather than a specific subset of customers

Question

Which of the following is NOT a main approach to market segmentation?
A)Marketing a product targeted toward average or typical customers
B)Marketing a product to a group of people who are more likely to purchase it
C)Making customized products to suit the unique requirements of customers
D)Making products to meet the specific needs of a narrow group of customers 
E)Making one product aimed toward a general, rather than a specific subset of customers

Quizplus · Accepted Answer

Making one product aimed toward a general, rather than a specific subset of customers, is not a main approach to market segmentation. Market segmentation involves dividing a broad target market into smaller, more defined groups of consumers with similar needs and wants.

Which of the Following Is NOT a Main Approach to Market