Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize because it is poorly positioned in the marketplace.

Question

Quizplus · Accepted Answer

Poor positioning strategy can indeed lead to a situation where a product fails to generate sales despite its potential attractiveness. This is because the product is not effectively targeted towards the right audience or is not differentiated from competing products in a meaningful way. As a result, potential customers may not be aware of the product's benefits or may not see it as a better option compared to other available choices.

Poor Positioning Strategy Arises When a Company Introduces a Potentially