Cream Cups bakes cakes in several varieties dedicated to special occasions.It also allows its customers to personalize the cakes according to their personal preferences.This is an example of:
A)learning effects.
B)just-in-time inventory.
C)customer defection.
D)mass customization.
E)diseconomies of scale.

Question

Cream Cups bakes cakes in several varieties dedicated to special occasions.It also allows its customers to personalize the cakes according to their personal preferences.This is an example of:
A)learning effects.
B)just-in-time inventory.
C)customer defection.
D)mass customization. 
E)diseconomies of scale.

Quizplus · Accepted Answer

Cream Cups's ability to offer personalized cakes indicates that they are practicing mass customization, which allows them to cater to the specific needs and wants of individual customers while still maintaining a level of efficiency in their production process.

Cream Cups Bakes Cakes in Several Varieties Dedicated to Special