Texas Instruments achieved early success through engineering excellence.But thereafter, they became so obsessed with engineering that they lost sight of market realities.This is an example of the Icarus Paradox.

Question

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The Icarus Paradox refers to a situation where a company's strengths that initially helped them succeed can eventually lead to their downfall if they become overconfident and ignore external market forces. In this case, Texas Instruments' engineering excellence was their initial strength, but they became too focused on engineering and lost touch with market realities, leading to their decline.

Texas Instruments Achieved Early Success Through Engineering Excellence