Many beverage manufacturers are noticing that the sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks as customers are increasingly becoming health conscious.This change in customer preferences can be attributed to which of the following factors of the macroenvironment?
A)Economic forces
B)Demographic forces
C)Technological forces
D)Political forces
E)Social forces

Question

Many beverage manufacturers are noticing that the sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks as customers are increasingly becoming health conscious.This change in customer preferences can be attributed to which of the following factors of the macroenvironment?
A)Economic forces
B)Demographic forces
C)Technological forces
D)Political forces 
E)Social forces

Quizplus · Accepted Answer

Social forces such as increasing health consciousness among customers are driving the shift in preferences towards healthier beverages, such as packaged water and fruit-based drinks, and away from carbonated drinks.

Many Beverage Manufacturers Are Noticing That the Sales for Packaged