Due to advances in medicine, Americans are currently living longer now than in the past.As a result, the sale of products that meet the needs of older individuals, such as devices that assist in walking and movement, have increased.In the context of an industry's macroenvironment, age is considered a:

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Age is a characteristic of the population, therefore it falls under the category of demographic force. Healthcare and medical advances have resulted in people living longer, which has led to a change in the age structure of the population and an increase in demand for products that cater to older individuals.

Due to Advances in Medicine, Americans Are Currently Living Longer