Philip Morris capitalized on the growing health consciousness trend when it acquired Miller Brewing Company, and then redefmed competition in the beer industry with its introduction oflow-calorie beer (Miller Lite).This health trend represents a force.

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The growing health consciousness trend is a social force that influenced Philip Morris' decision to acquire Miller Brewing Company and introduce a low-calorie beer. Social forces are related to changing societal attitudes, values, and lifestyles.

Philip Morris Capitalized on the Growing Health Consciousness Trend When