Most electronic goods have the option of changing the operating language. This done by manufacturers so that the same electronic device can be supplied and marketed around the world. The manufacturers in this case are applying a(n) _____.
A) focused-differentiation strategy
B) global strategy
C) related diversification strategy
D) multidomestic strategy
E) unrelated diversification strategy

Question

Quizplus · Accepted Answer

The use of a common language across different markets indicates a global strategy, where the manufacturer seeks to standardize the product and marketing approach across different markets. This enables economies of scale in production, marketing, and distribution, and ensures consistency in brand image and customer experience worldwide. The other strategies listed are not applicable here, as they pertain to different aspects of the firm's operations, such as product differentiation, diversification, or localization.

Most Electronic Goods Have the Option of Changing the Operating