In order to cater to local tastes and culinary traditions, and often in respect of particular laws or religious beliefs, McDonald's offers customized versions of its menu to suit different countries. This is an example of _____.
A) international strategy
B) global strategy
C) multidomestic strategy
D) low-cost strategy
E) unrelated diversification strategy

Question

Quizplus · Accepted Answer

Customizing products and marketing strategies to specific national conditions is called multidomestic strategy.

In Order to Cater to Local Tastes and Culinary Traditions