Selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits is referred to as:
A) licensing.
B) franchising.
C) strategic alliance.
D) exporting.
E) importing.

Question

Quizplus · Accepted Answer

Franchising is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.

Selling to a Foreign Organization the Rights to Use a Brand