Lonnie is a newly trained salesperson for a company that manufactures customized display shelf and storage units for retail stores.Lonnie was proud of the number of sales he made during his first months of selling.Today he received a call from his sales manager who was highly critical of Lonnie's recent sales.It seems that Lonnie was offering potential customers a 10 percent discount if they would make an immediate purchasE.Lonnie's company has a policy of not offering a discount of any kind except in response to a customer complaint.
-During Lonnie's sales training,it is likely than more time was spent on _____ than on any other topic.
A)Product knowledge
B)Competitive information
C)Company orientation
D)Time and territory management
E)Legal/ethical issues

Question

Quizplus · Accepted Answer

As a salesperson, having a deep understanding of the product or service being sold is crucial for success. Therefore, it is likely that more time was spent on product knowledge than any other topic during Lonnie's sales training.

Lonnie Is a Newly Trained Salesperson for a Company That