A company that invested twelve thousand dollars in training its salespeople to become problem-solvers for its customers could use which of the following methods to see if the participants supported the company's new relationship marketing objective?

Question

Quizplus · Accepted Answer

Each of the methods listed can be used to assess the effectiveness of the training in different ways. Critical incident techniques can identify specific instances where the training was applied effectively, cost-benefit analyses can evaluate the financial return on the investment in training, before-and-after tests can measure changes in behavior or performance before and after the training, and time-series analysis can track changes over a period of time to see the impact of the training on supporting the company's new relationship marketing objective.

A Company That Invested Twelve Thousand Dollars in Training Its