When Robin stated that her company can reasonably expect to sell 5,000 blades to Pacific Northwest lumber mills that have a market potential of 22,000 blades for the next three years,she was setting a sales quota for her company's marketing department.

Question

Quizplus · Accepted Answer

Robin was estimating a sales forecast, not setting a sales quota. A sales quota is a target set for salespeople, while a sales forecast is an estimate of future sales.

When Robin Stated That Her Company Can Reasonably Expect to Sell