Because major or key accounts tend to be sellers with which the company has built a long-term relationship, these large accounts require no different treatment than smaller accounts.

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Major or key accounts require different treatment than smaller accounts because they are often more complex, have more stakeholders and require more customized solutions. Companies may assign dedicated account managers or teams to handle these accounts and provide personalized service to maintain the relationship.

Because Major or Key Accounts Tend to Be Sellers with Which