What coordination and integration issue needs to be addressed by sales managers regardless of the sales force structure?
A) The activities of the sales force must be integrated with the needs and concerns of customers
B) The firm's selling activities must be coordinated with those of other departments
C) If the firm's selling tasks are divided among specialized units, all those tasks must be integrated
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

All of the options mentioned are coordination and integration issues that need to be addressed by sales managers regardless of the sales force structure. The sales force activities must align with the needs of customers and be coordinated with other departments in the company. If specialized units are created for selling tasks, there must be integration among them too.

What Coordination and Integration Issue Needs to Be Addressed by Sales