Evanscon manufactures refrigerator units that are sold to retailers that handle perishable products. It is a pioneer in product and market development. It offers a frequently changing product line and has been known to sacrifice short-term profits to gain a long-term stronghold in their market. According to Miles and Snow's Typology, Evanscon uses which of the following competitive strategies?

Question

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Evanscon's strategy of developing a frequently changing product line and sacrificing short-term profits to gain long-term market stronghold indicates that they follow a Prospector strategy, which focuses on innovation, creativity, and being the first to enter new markets.

Evanscon Manufactures Refrigerator Units That Are Sold to Retailers That