When Electrix Ltd. ,sells its TVs and VCRs using the same basic marketing approach in various countries,it is pursuing ____________.

Name: When Electrix Ltd. ,sells its TVs and VCRs using the same basic marketing approach in various countries,it is pursuing ____________.
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Question

Quizplus · Accepted Answer

If managers decide that their organization should sell the same standardized product in each national market in which it competes,and use the same basic marketing approach,they adopt a global strategy.