Paramount Kitchen Countertops decides to ask three advertising agencies to pitch a proposal to handle the organization's business,instead of asking all of the advertising agencies in the city where this organization's headquarters are located to pitch the account.What type of decision does this represent?
A)Programmed
B)Nonprogrammed
C)Satisficing
D)Certainty
E)Rational

Question

Quizplus · Accepted Answer

When managers satisfice,they search for and choose acceptable,or satisfactory,ways to respond to problems and opportunities rather than trying to make the optimal decision.

Paramount Kitchen Countertops Decides to Ask Three Advertising Agencies to Pitch