A marketing manager wants to budget the advertising for a new product launch.She is trying to determine the amount of money that her company can afford to spend on advertising this new product.Which criterion of decision-making is this marketing manager focusing?
A)Legality
B)Ethicalness
C)Economic feasibility
D)Practicality
E)Unbounded rationality

Question

Quizplus · Accepted Answer

Managers must decide whether the alternatives are economically feasible-that is,whether they can be accomplished given the organization's performance goals.

A Marketing Manager Wants to Budget the Advertising for a New