Vicarious punishment involves observing a model being punished for a behavior, which can decrease the likelihood of the observer engaging in that behavior. Research suggests that vicarious reinforcement (seeing a model rewarded for a behavior) is generally more effective in influencing behavior than vicarious punishment.

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Vicarious Punishment

Question 240

Multiple Choice

Vicarious punishment

A) works better than vicarious reinforcement.
B) involves actual physical consequences to the learner.
C) affects behavior less than vicarious reinforcement.
D) does not involve a model.

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