When respondents are asked to pair Black and White faces and pleasant or unpleasant words, this is probably a(n)

Question

Quizplus · Accepted Answer

This scenario describes the Implicit Association Test (IAT), which measures the strength of implicit, often unconscious, attitudes and beliefs about different social groups. The test measures how quickly respondents can pair concepts (such as "pleasant" or "unpleasant") with different groups of people based on their implicit biases.

When Respondents Are Asked to Pair Black and White Faces