Participants in a study are asked to press the left button if they see an unpleasant word or a photo of a White person, and to press the right button if they see a pleasant word or a photo of a Black person. The probable purpose of this procedure is to measure

Question

Quizplus · Accepted Answer

The procedure described is a form of the Implicit Association Test (IAT), which is designed to measure unconscious biases or subtle prejudices that people may harbor but are not aware of or do not admit to themselves. The task involves associating positive or negative words with racial or ethnic groups and measuring the speed and accuracy of responses. Research has shown that people tend to respond more slowly and make more errors when positive words are associated with the concept of race or ethnicity that they are biased against, indicating that there is an implicit negative association. The IAT has been used to investigate biases related to race, gender, sexual orientation, and other dimensions of social identity.

Participants in a Study Are Asked to Press the Left