People listening to a message on a topic that they consider of little importance will probably follow the __________ route to persuasion.

Question

Quizplus · Accepted Answer

When people consider a topic of little importance, they are more likely to use the peripheral route to persuasion, which involves focusing on superficial cues such as attractiveness or credibility of the communicator rather than actively processing the information presented.

People Listening to a Message on a Topic That They