People listening to a message on a topic they consider very important will probably follow the __________ route to persuasion.

Question

Quizplus · Accepted Answer

When people consider a message on a topic they consider very important, they are more likely to carefully consider the message and engage in deep processing, which is the central route to persuasion. This route involves a thoughtful consideration of the arguments presented and is influenced by the message's content, credibility, and logic.

People Listening to a Message on a Topic They Consider