People listening to a message on a topic that they consider of little importance to them will pay more attention to things like the speaker's appearance and reputation than to the logic and evidence behind the speaker's message. This approach to persuasion is called the __________ approach.

Question

Quizplus · Accepted Answer

The peripheral approach to persuasion focuses on peripheral cues such as the speaker's appearance or reputation rather than the central message. This is especially true when the topic being discussed is of little importance to the listener. The other options (dissonant, central, self-perceptive) do not accurately describe this approach.

People Listening to a Message on a Topic That They