Media richness refers to:
A) Total profits of newspapers,television networks and radio broadcasting companies within a society
B) The data-carrying capacity of a communication medium
C) The financial and emotional cost of transmitting a message from one person to another person within the same organisation
D) The extent to which a message is conveyed through information technology rather than human interaction

Question

Quizplus · Accepted Answer

Media richness refers to the amount of information that a medium can convey during communication. Specifically, it is the capacity of a communication medium to convey nonverbal cues and emotional information. Therefore, the best choice is B as it directly relates to the definition of media richness.

Media Richness Refers To