The field of organisational behaviour relies on quantitative-never qualitative-research to understand organisational phenomena.

Question

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The field of organisational behaviour relies on both quantitative and qualitative research to understand organizational phenomena. While quantitative research focuses on numerical data analysis, qualitative research involves exploring and understanding subjective experiences and interpretations of organizational phenomena. Both methods complement each other and are vital for a holistic understanding of organizational behaviour.

The Field of Organisational Behaviour Relies on Quantitative-Never Qualitative-Research to Understand