As firms begin exporting to foreign clients and become what Alder calls "international corporations", they must:

Question

Quizplus · Accepted Answer

When firms begin exporting to foreign clients, they come across different cultural, social, political, and economic environments in each country. These differences determine local tastes, preferences, and needs, which are essential to consider when entering these markets. Adapting one's approach and products to those of the local market is crucial to success in international business. This approach requires firms to customize their product offerings and marketing strategies to meet local needs and expectations, which can result in a more successful market penetration. Therefore, Choice C is the best option.

As Firms Begin Exporting to Foreign Clients and Become What