The tasks involved in managing personal selling include: (1) organizing the salesforce; (2) __________; (3) recruiting, selecting, training, and compensating salespeople; and (4) evaluating the performance of individual salespeople.

Question

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The missing task in the list is setting objectives. The other tasks listed are related to other areas of marketing management, such as identifying target markets and designing promotional campaigns. Managing personal selling specifically involves organizing the salesforce, setting objectives, recruiting and selecting salespeople, training and compensating them, and evaluating their performance. Maintaining open communications is also important but is not specifically listed as one of the four main tasks.

The Tasks Involved in Managing Personal Selling Include: (1) Organizing