If the salesperson's objective is to "begin converting a prospect into a customer by creating a desire for the product or service," what is the name of this stage in the personnel selling process?

Question

Quizplus · Accepted Answer

The presentation stage in the personnel selling process is focused on creating a desire for the product or service through the use of persuasive communication and demonstration. This is where the salesperson highlights the benefits and features of the product or service to the prospect in order to begin the process of converting them into a customer. The other options (approach, preapproach, prospecting, and follow-up) are stages in the personnel selling process, but they do not specifically focus on creating a desire for the product or service.

If the Salesperson's Objective Is to "Begin Converting a Prospect